prada new york by oma | Inside the Store That Changed the Way We Consume prada new york by oma Projects for Prada: Part 1. Research undertaken by OMA/AMO into the . Evolv Phantom LV The Redesign. Aesthetics aside, the Phantom LV has undergone a substantial redesign to make it better for the lighter climber. The original Phantom was a masterpiece, but its stiff design refused lighter climbers all access to pliability. By contrast, the new LV’s thinner, split midsole bends in a way even heavier .
0 · Projects for Prada: Part 1
1 · Prada New York Epicenter
2 · Prada Epicenter, New York
3 · Prada Epicenter New York
4 · Prada
5 · Inside the Store That Changed the Way We Consume
6 · Epicenter New York
7 · A timeline of Prada and OMA / AMO catwalk collaborations
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Projects for Prada: Part 1
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Prada New York Epicenter
New York’s Prada Epicenter – an exclusive boutique, a public space, a gallery, a performance .Projects for Prada: Part 1. Research undertaken by OMA/AMO into the . The New York Prada Epicenter is a conversion of a space in SoHo previously belonging to the Guggenheim. The Wave – a curving space scooped out of the ground floor and opening it up to the basement – is the main .
After three years of research and development in all areas, Prada opened the first Epicenter in . Koolhaas, his Rotterdam-based design studio OMA and the AMO think tank, .The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates .
The New York Prada Epicenter is a conversion of a 2,200 square meter space in SoHo, .Projects for Prada: Part 1. Research undertaken by OMA/AMO into the condition and .
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Built in the footprint of the Guggenheim’s downtown hub, and designed by provocative Dutch architect Rem Koolhaas and his agency-cum-think tank OMA (which would go on to also design the Fondazione) the Prada .Breakthrough technologies developed by OMA’s alter ego, AMO, were specified either for the first time or in a unique application for the Prada New York Epicenter.在对各地进行三年的研究和开发之后，Prada 于 2001 年 12 月在纽约市百老汇大街的 Guggenheim Museum Soho 开设了第一家 Epicenter .After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001
Rem Koolhaas was the leader of OMA Architects' office, which presented shocking and unfamiliar architecture with experimental work on every project. . That is Prada's overwhelming experience of spacebranding space, .After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001. The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on .2021, PROCEEDINGS OF THE SOCIETY OF ARCHITECTURAL HISTORIANS AUSTRALIA AND NEW ZEALAND (SAHANZ) VOLUME 37. The paper investigates the collaboration between Office for Metropolitan Architecture (OMA) and fashion brand Prada on a number of projects dating from the beginning of the twenty-first century to the present moment.
AMO often works in parallel with OMA’s clients to fertilize architecture with intelligence from an array of disciplines. AMO first collaborated with Prada to design the brand’s Epicenter stores in New York (2001) and Los Angeles (2002), and since 2004 has been responsible for designing the brand’s runway shows.
After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001
MILAN — The lambent new tower of art galleries Rem Koolhaas and his Rotterdam-based firm, OMA, have designed for the Prada Foundation is a chameleon.
The projects for the Italian fashion company Prada span from research on shopping and new concepts for Prada as a brand to the creation of three big stores in the United States. But beyond restructuring the physical reality of the brand, Prada’s virtual presence is simultaneously defined through extensive in-store technology projects and the creation of a website. The combination .
Research undertaken by OMA/AMO into the condition and possibilities for Prada as they conceived new epicentre stores in New York, Los Angeles, and San Francisco. Read more. Editors: Rem Koolhaas, Jens Hommert, Michael Kubo: Design: OMA AMO, Jens Hommert: . OMA*AMO for/with PradaThe New York Times. May 30th 2018. Prada Tower By OMA Architectural Record. May 21st 2018. . OMA's Fondazione Prada Torre Opens With Quirky Interiors And Renowned Contemporary Art Dezeen. April 25th 2018. La Torre Della Fondazione Prada Living Corriere Della Sera. Prada and Dutch architect Rem Koolhaas have been collaborating for a decade, and whilst the best-known fruits of the partnership are probably their innovative architectural endeavours – think Seoul’s Transformer project and the Prada Epicenter in New York – those on the inside track have, for the past eight years or so, been exposed to .The Prada Epicenter on Rodeo Drive in Los Angeles stands in a specific relation to the New York store through its horizontality and the need to connect two floors. In New York a 'wave' in the floor rolls down towards the basement; in LA a wooden plane folds up and creates a symmetrical 'hill' that supports a floating aluminium box on the second floor. Inside this volume, the main store .
The Bund, Shanghai's riverside avenue, will accommodate the new Prada Epicenter. As opposed to the other fashion brands that occupy former colonial buildings on the east side, the new Epicenter occupies 300m of an existing parking structure and a strip of small shops, all located under a 15m wide pedestrian boardwalk by the Huang Pu river. Hence the location is a "found" .
New York’s Prada Epicenter – an exclusive boutique, a public space, a gallery, a performance space, a laboratory – is part of OMA / AMO's ongoing research into shopping, arguably the last remaining form of public activity, and a strategy to counteract and destabilize any received notion of what Prada is, does, or will become. Read more.The New York Prada Epicenter is a conversion of a space in SoHo previously belonging to the Guggenheim. The Wave – a curving space scooped out of the ground floor and opening it up to the basement – is the main element facilitating experimentation in what a fashion store can be.After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001.
Koolhaas, his Rotterdam-based design studio OMA and the AMO think tank, have, since January 2004, collaborated with the Italian house on Prada's catwalk shows.The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on tracks in the ceiling, and a flip-out stage for special events.
The New York Prada Epicenter is a conversion of a 2,200 square meter space in SoHo, formerly belonging to the Guggenheim Museum, into a flagship fashion boutique; public space; exhibition space; and experimental laboratory for shopping.
Projects for Prada: Part 1. Research undertaken by OMA/AMO into the condition and possibilities for Prada as they conceived new epicentre stores in New York, Los Angeles, and San Francisco. Read more.
Built in the footprint of the Guggenheim’s downtown hub, and designed by provocative Dutch architect Rem Koolhaas and his agency-cum-think tank OMA (which would go on to also design the Fondazione) the Prada Epicenter New York, as it was called, was a space closer in sensibility to those one typically consumes artwork in, rather than clothes.
Breakthrough technologies developed by OMA’s alter ego, AMO, were specified either for the first time or in a unique application for the Prada New York Epicenter.
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prada new york by oma|Inside the Store That Changed the Way We Consume
